Our systems don’t talk to each other
- Three vendors, no single owner
- Reports retyped by hand every month
- Every integration turns into a new project
Every service starts
with a clear decision.
We don’t sell hours; we sell published scope and a defined deliverable. For each of the 23 services you can read who it is for, what you keep, how long it takes and the price range — all before you talk to us.
Productized services23
Tracks4
EngagementsFixed scope
CoverageKSA + Egypt
01STARTING POINT
Four situations and the first step in each.
Most conversations begin with one of these. Each one maps to a first engagement you can approve without a procurement cycle.
We’re choosing an HIS or an ERP now
- Every vendor demo looks the same
- Nobody owns the business case
- The commitment runs for years
Our brand doesn’t match our ambition
- A logo file, no system
- Every deck looks like a different company
- Arabic treated as an afterthought
We’re launching and need both
- Brand, site and product in parallel
- Two vendors, one deadline
- No one accountable for the whole
02COMPARE
Which track owns your decision?
Each track has one owner, one published price list and one place to start. Combined work is run by both founders under a single contract.
| Track | Who it is for | Led by | Services | Typical first step |
|---|---|---|---|---|
| Technology & Enterprise Architecture | CIOs, transformation leads, PMOs | Ahmed Bedeer | 6 services | AB-01 Enterprise Architecture Quick-Start |
| Creative & Brand Systems | Founders, marketing leads, brand managers | Mustafa Aboalazm | 10 services | MA-01 Logo Design Sprint |
| Healthcare | Clinic owners, hospital groups, medical investors | Both founders | 5 services | HC-03 HIS Selection Advisory |
| Combined Engagements | Launching ventures and founder-led SMEs | Both founders | 2 services | CC-01 Digital Launch Package |
Listed prices are indicative USD ranges, fixed in a written proposal after the scoping call. No hidden cost and no open-ended hours.
03THE INDEX
All 23 services.
Scope, deliverables and price per service — full detail lives on the track pages.
01TECHNOLOGY TRACK
Technology & Enterprise Architecture
Architecture decisions that survive audits, vendor changes and year three of the programme.
- AB-01Enterprise Architecture & StrategyCIOs and transformation leads who need one agreed roadmap$1,000 – $5,0002–8 weeks · TOGAF ADM
- AB-02Healthcare Digital TransformationHospitals and clinic groups preparing for HIMSS Stage 6+$3,000 – $8,0004–8 weeks · CPHIMS-delivered
- AB-03Data Architecture & AnalyticsTeams whose data sits in many systems and reports nobody trusts$800 – $3,5001–4 weeks · Power BI · Python
- AB-04Solution ArchitectureProduct owners who need an architecture before engineering spendCustom scopeJava · Spring · PostgreSQL
- AB-05Cloud & Platform ModernizationPlatforms that have outgrown their current hosting shape$2,500 – $6,0003–6 weeks · Docker · K8s
- AB-06Executive & PMO AdvisoryChairmen, CIOs and PMOs that need an independent technical voiceWeekly · RetainerPMO · SOW Review · Advisory
02CREATIVE TRACK
Creative & Brand Systems
Identity built as an operating system your team can run without calling a designer every week.
- MA-01Logo Design SprintNew ventures that need a mark now, without a full system$170 – $2607–10 days · 50/50
- MA-02Brand Identity EssentialsEmerging brands that need a complete, usable identity$640 – $1,0653–4 weeks · 50/25/25
- MA-03Full Brand SystemBrands competing where consistency decides trust$1,490 – $2,975+5–7 weeks · 50/25/25
- MA-04Visual & Design SystemsMarketing teams that produce content in-house every week$340 – $1,500+2–4 weeks · Custom
- MA-05Web Design & WordPressBusinesses that need a site they can update themselves$255 – $1,1052–5 weeks · 50/50
- MA-06Custom Web PlatformSaaS founders and brands that have outgrown templates$1,275 – $2,9754–8 weeks · 50/25/25
- MA-07Print & Packaging DesignProducts and spaces that must look right in the physical worldFrom $223–7 days · À la carte
- MA-08Art Direction & ProductionCampaigns and channels that need original photography and videoCustom scope1–2 weeks · 50/50
- MA-09Social Media Design RetainerBrands publishing weekly without a designer in-house$170 – $255 / moMonthly · min. 3 months
- MA-10Full Marketing Design RetainerTeams that need one supplier for everything visual$425 – $640 / moMonthly · min. 3 months
03HEALTHCARE TRACK
Healthcare
Clinic and hospital work delivered with clinical context — and with the compliance vocabulary in the room.
- HC-01Clinic Digital LaunchNew clinics opening in KSA or Egypt$3,500 – $7,000+5–7 weeks · Combined
- HC-02Healthcare Business IntelligenceClinic owners deciding on expansion or new services$1,500 – $3,5002–3 weeks · CBAHI KPIs
- HC-03HIS Selection AdvisoryHospitals and clinics buying an HIS or ERP this year$2,500 – $5,0003–5 weeks · CBAHI + NORA
- HC-04Clinic Brand Identity KitClinics competing on patient trust rather than price$1,500 – $2,5003–4 weeks · 8-stage V2
- HC-05Healthcare EA AssessmentGroups planning multi-branch or digital-health investment$1,500 – $3,5002–3 weeks · CPHIMS-delivered
04COMBINED TRACK
Combined Engagements
One brief, one accountable team, no hand-off gap between the brand and the build.
04NOT SURE?
Describe the problem and we’ll propose the lightest fix.
Sometimes the answer is a $170 service; sometimes it is “don’t buy anything yet”. We say which in one 30-minute call, with no obligation.
NEXT STEP
A written scope before any commitment.
Read how the two practices became one studio, or start with the call and get a written first step.
info@codeandcanvas.net · +966 54 552 0750 · +20 109 250 0454