Our systems don’t talk to each other
- Three vendors, no single owner
- Reports retyped by hand every month
- Every integration turns into a new project
MENA · Brand · Technology · Transformation · Data
Business Development By Design
The core discipline behind every engagement
We help organizations across MENA grow by aligning brand, technology, and data to business goals — through productized engagements with fixed scope and milestone-based delivery.
- Brand Identity
- Enterprise Architecture
- Digital Transformation
- Data & Analytics
FIRST STEPListen before you build
HOW WE WORKScope before milestones
01STARTING POINT
Start from the problem, not the service list.
Four situations we hear often. Each points to a first step with published scope and price — and if the cheapest fix is the right one, we say so.
We’re choosing an HIS or an ERP
- Every vendor demo looks the same
- Nobody owns the business case
- The number is large and the commitment runs years
Our brand doesn’t match our ambition
- A logo file, no system
- Every deck looks like a different company
- Arabic is treated as an afterthought
We’re launching and need both
- Brand, site and product in parallel
- Two vendors, one deadline
- No one accountable for the whole
02SELECTED WORK
Systems shipped. Not slideware.
Three systems built between 2024 and 2026: a multi-tenant pharmacy OS, an offline-first worship companion, and a pharmaceutical ERP with FEFO logic — all Arabic-first. The visuals below illustrate the documented scope; they are not product screenshots.
صيدليتي · Pharmacy OS
POS, inventory, prescriptions, finance and shifts in one platform — RTL-first Arabic interface.
14 modulesNext.js · NestJS · Prisma
زاد · Worship Companion
Prayer times, Quran, adhkar, tasbih counter, Ramadan & Hajj tools — fully offline-first, bilingual.
12 modulesLive ↗
نايل فارما · ERP Platform
The full sales cycle — FEFO stock allocation, consignment inventory, invoicing, collections and rep incentives.
10 ERP modulesInternal — NDA
Each case study states the engagement status, our role and what can be published. We don’t publish protected client material or unmeasured results.
03THE STUDIO
Two practices. One table.
No hand-offs between vendors: the founder who owns the track leads the work, and a combined engagement is run by both under one contract.
Ahmed M. Bedeer
Co-founder · Enterprise Architect · Healthcare digital transformation — 7+ years in KSA
Leads enterprise architecture, healthcare transformation, data and cloud — with clinical workflow context embedded in every technology recommendation.
- CPHIMS
- HIMSS EMRAM
- TOGAF
- NORA
- HL7 · FHIR
Mustafa Aboalazm
Co-founder · Creative Director · Visual brand architect — 9+ years of practice
Leads brand systems, visual identity, websites and digital products — identity built as an operating system, not just a logo.
- Brand strategy
- Visual systems
- Figma · Webflow
- Art direction
- Print & packaging
- AR + EN
04SERVICES
23 productized services. Four tracks.
Every service has written scope, a published duration and a price range — no open-ended hours, no invoice surprises. Pick a track, or start from the full index.
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01For CIOs & transformation leads
Technology & Enterprise Architecture
Enterprise architecture & strategy · healthcare digital transformation · data architecture & analytics · solution architecture · cloud & platform modernization · executive advisory.
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02For founders & marketing leads
Creative & Brand Systems
Logo sprint · identity essentials · full brand system · design systems · web & platforms · print, social & production · monthly retainers.
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03For clinics & hospitals in KSA and Egypt
Healthcare
Clinic digital launch · healthcare BI · HIS selection advisory · clinic brand identity · healthcare EA assessment and EMRAM.
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04For launches that need both disciplines
Combined Engagements
Digital Launch Package — identity + bilingual website + launch system · business development advisory · custom scope from the 23 services.
05HOW WE WORK
Written scope. Clear milestones.
Invoicing doesn’t start before the scope is written, and the scope never changes without a quote first. This is the same cycle on every engagement — from one call to the final file hand-over.
01
Scope before money
One call, then a written proposal: the outcome, the deliverables, the duration, the price range and what is explicitly out of scope.
Fixed-scope proposal
02
Build in milestones
Delivery runs in stages, each with a review and an acceptance gate. Any change request is quoted before it starts and never added to an invoice quietly.
Review at every gate
03
Hand-over you own
Source files, code and documentation are released when the final milestone closes. No lock-in, no dependency holding your work hostage.
Files, code and documentationPayment · advisory & EA50 / 50
Payment · creative50 / 25 / 25
CurrenciesUSD · SAR · EGP
Scope changesQuoted first
06INSIGHTS & RESOURCES
Read before you buy the solution.
Articles built from real engagements, and books you can read in a free public preview — no sign-up, no payment.
What digital transformation actually means for SMEs
Transformation isn’t a software purchase; it’s a change in the decision chain. Three questions that show whether your project is ready.
Why software development alone won’t solve your business problems
What decides the outcome isn’t feature count — it’s who owns the decision and when it is measured.
Why most brands look different but feel the same
Distinction doesn’t come from the logo mark; it comes from a decision system that prevents sameness.
07PLATFORM
Run your entire business on one canvas.
CanvasOne ERP — the full interactive proposal: modules, industries, the compliance checklist, the delivery timeline, a package builder and FAQ, with print-to-PDF.
- 14 modules
- Package builder
- Print to PDF
- Arabic & English
Compliance claims and deployment regions in the proposal are pending product-owner approval before public release.
08NEXT STEP
Tell us the problem. We’ll name the first step.
Thirty minutes is enough for us to understand the context and say whether there is a shared project at all. You leave the call with a written first step — or an honest answer that we are not the right fit.