MENA · Brand · Technology · Transformation · Data

Business Development

By Design

BD The core discipline behind every engagement
Brand Identity
Enterprise Architecture
Digital Transformation
Data & Analytics

We help organizations across MENA grow by aligning brand, technology, and data to business goals — through productized engagements with fixed scope and milestone-based delivery.

10+

Years of experience

40+

Brands delivered

12+

Sectors served

6

Productized services
HEALTHCARE IT • FEATURED

HIS Selection Advisory

Objective, evidence-based vendor selection — CPHIMS-delivered, CBAHI + NORA aligned. Wrong HIS: $50K–$200K exposure.

EA + TOGAF • ENTERPRISE

EA Quick-Start Assessment

2-week TOGAF-anchored architecture assessment — current state, capability gaps, 90-day action plan.

BRAND + TECH • FLAGSHIP

Digital Launch Package

Brand identity + bilingual website + digital launch system with scalable positioning.

Industry Solutions

offering comprehensive IT solutions, creative designs, and strategic marketing services to empower businesses of all sizes.

Our Services

Integrated Solutions
That Drive
Business Growth.

We don't deliver isolated services — we build digital products as one integrated whole. At Code & Canvas, we merge product strategy, behavioral design, and advanced engineering to turn your idea into a validated, market-ready reality.

Product Strategy
Behavioral Design
Advanced Engineering
Business Intelligence
S 01
Brand

Brand Identity System

A complete, strategy-led visual identity built on the 8-stage V2 methodology — logo system, color, typography, guidelines, and a full stationery + social kit.

$1,500 – $2,500
3–4 weeks · 8-stage V2
S 02
Brand Audit

Brand Audit + Refresh

For organizations whose brand has aged without breaking. We diagnose what stays, what updates, and deliver the targeted refresh — with a clear decision on full rebrand.

$500 – $1,500
1–2 weeks
S 03
EA · TOGAF

EA Quick-Start Assessment

A 2-week TOGAF-anchored architecture assessment — current state across Business, Data, Application, and Technology layers, capability gap analysis, and a 90-day action plan.

$1,000 – $2,500
2 weeks · TOGAF
S 04
Transformation

Digital Transformation Advisory

A structured strategy for organizations moving from reactive IT to proactive digital capability — governance model, phased roadmap, NORA / Vision 2030 alignment, and KPI framework.

$3,000 – $8,000
4–8 weeks
S 05
Cloud · EA

Cloud Migration Strategy

Architecture-first cloud migration planning — workload assessment, provider evaluation, sequencing, risk register, and a cloud governance framework. Built to reduce risk.

$2,500 – $6,000
3–6 weeks
S 06
Data Analytics

Analytics Dashboard

Operational data transformed into executive-ready dashboards — Power BI, Tableau, Python. Decision intelligence, not retrospective reporting. Entry point to advisory.

$800 – $2,000
1–2 w · Power BI · Py
S 07
Digital Launch ⭐

Digital Launch Package

Brand identity + bilingual website (AR+EN) + digital architecture. Includes booking system, GA4, SEO foundation, social media kit, and 30-day post-launch support.

$3,500 – $7,000+
6–8 weeks · Flagship
S 08
BD Advisory

Business Development Advisory

Market entry strategy, commercial positioning, and BD framework — for organizations entering new markets or restructuring. Brand strategy meets execution.

$1,500 – $4,000
2–4 weeks
S 09
.NET · Discovery

Application Portfolio Discovery

Proprietary .NET source code analysis that automatically surfaces your application landscape, service maps, and technical documentation in days instead of weeks.

$800 – $2,000
3–5 days · .NET Stack
S 01
Brand

Brand Identity System

A complete, strategy-led visual identity built on the 8-stage V2 methodology — logo system, color, typography, guidelines, and a full stationery + social kit.

$1,500 – $2,500
3–4 weeks · 8-stage V2
S 02
Brand Audit

Brand Audit + Refresh

For organizations whose brand has aged without breaking. We diagnose what stays, what updates, and deliver the targeted refresh — with a clear decision on full rebrand.

$500 – $1,500
1–2 weeks
S 03
EA · TOGAF

EA Quick-Start Assessment

A 2-week TOGAF-anchored architecture assessment — current state across Business, Data, Application, and Technology layers, capability gap analysis, and a 90-day action plan.

$1,000 – $2,500
2 weeks · TOGAF
S 04
Transformation

Digital Transformation Advisory

A structured strategy for organizations moving from reactive IT to proactive digital capability — governance model, phased roadmap, NORA / Vision 2030 alignment, and KPI framework.

$3,000 – $8,000
4–8 weeks
S 05
Cloud · EA

Cloud Migration Strategy

Architecture-first cloud migration planning — workload assessment, provider evaluation, sequencing, risk register, and a cloud governance framework. Built to reduce risk.

$2,500 – $6,000
3–6 weeks
S 06
Data Analytics

Analytics Dashboard

Operational data transformed into executive-ready dashboards — Power BI, Tableau, Python. Decision intelligence, not retrospective reporting. Entry point to advisory.

$800 – $2,000
1–2 w · Power BI · Py
S 07
Digital Launch ⭐

Digital Launch Package

Brand identity + bilingual website (AR+EN) + digital architecture. Includes booking system, GA4, SEO foundation, social media kit, and 30-day post-launch support.

$3,500 – $7,000+
6–8 weeks · Flagship
S 08
BD Advisory

Business Development Advisory

Market entry strategy, commercial positioning, and BD framework — for organizations entering new markets or restructuring. Brand strategy meets execution.

$1,500 – $4,000
2–4 weeks
S 09
.NET · Discovery

Application Portfolio Discovery

Proprietary .NET source code analysis that automatically surfaces your application landscape, service maps, and technical documentation in days instead of weeks.

$800 – $2,000
3–5 days · .NET Stack

Customize your own package

Each brand has unique requirements and distinct details that set it apart from others.

Why Code & Canvas

Not Order Takers.
Solution Makers.

Traditional agencies execute your requirements list. We challenge it. Every engagement starts with your business outcome — then we work backwards to build the right product, at the right speed, with the right team.

Order Takers
Solution Makers
01 · Mindset
Solution Makers
Build what's asked Solve what matters

Order Executers vs. Solution Creators

Traditional agencies execute your requirements list. We analyze your business challenges and propose solutions that drive real results — higher conversions, stronger retention, measurable growth.

A digital product is a means to a business goal — not just code.
02 · Risk
De-risking
Full build, then test Validate first

Rapid Validation Before Full Investment

The biggest startup risk: building a product the market doesn't want. We use rapid validation to test assumptions with real users before heavy investment — through lean MVPs that gather data, not just ship features.

Save time, save money — and ensure product-market fit from day one.
03 · Speed
4–7× Faster
Traditional timelines Market speed

Parallel Entrepreneurship & Speed-to-Market

As a product studio, we apply our accumulated playbook — refined across every past engagement — combined with modern No-code and AI tooling to launch digital assets 4–7× faster than traditional methods.

Speed is a competitive advantage. We build it in from day one.
04 · Team
Cross-functional
Siloed specialists One integrated team

Strategists, Designers & Engineers — One Table

We don't work in isolated disciplines. Strategy, design, and engineering collaborate from day one — so every design decision serves a strategic purpose, and every line of code supports the user experience. You're a partner, not just a client.

No handoff gaps. No lost context. One team, one outcome.
01 · Mindset
Solution Makers
Build what's asked Solve what matters

Order Executers vs. Solution Creators

Traditional agencies execute your requirements list. We analyze your business challenges and propose solutions that drive real results — higher conversions, stronger retention, measurable growth.

A digital product is a means to a business goal — not just code.
02 · Risk
De-risking
Full build, then test Validate first

Rapid Validation Before Full Investment

The biggest startup risk: building a product the market doesn't want. We use rapid validation to test assumptions with real users before heavy investment — through lean MVPs that gather data, not just ship features.

Save time, save money — and ensure product-market fit from day one.
03 · Speed
4–7× Faster
Traditional timelines Market speed

Parallel Entrepreneurship & Speed-to-Market

As a product studio, we apply our accumulated playbook — refined across every past engagement — combined with modern No-code and AI tooling to launch digital assets 4–7× faster than traditional methods.

Speed is a competitive advantage. We build it in from day one.
04 · Team
Cross-functional
Siloed specialists One integrated team

Strategists, Designers & Engineers — One Table

Strategy, design, and engineering collaborate from day one — so every design decision serves a strategic purpose, and every line of code supports the user experience. You're a partner, not just a client.

No handoff gaps. No lost context. One team, one outcome.

Where Cteativity meets Technology

Begin Your Engagement

Choose Your
Next Move.

Every engagement starts with a clear, structured conversation — not a sales pitch. Pick the session that matches where you are right now.

Healthcare Organizations
Working in healthcare? Let's talk specifics.

Discovery calls for healthcare organizations are sector-specific — we come prepared with CBAHI, HIMSS EMRAM, NORA, and clinical workflow context already built in. Not a generic intro call.

Clear scope from the first call
Milestone-based payment — no retainers
We'll tell you if we're not the right match
KSA + Egypt · MENA coverage