Productized, not open-ended
Every engagement has defined scope, fixed milestones, and a traceable business outcome. Retainers are available only for specified services. No surprise scope creep. You know exactly what you're buying before signing.
We build what businesses need
to grow — by design.
Code & Canvas is a boutique business development studio co-founded by an Enterprise Architect and a Brand Identity Designer — both operating as active BD practitioners. We help organizations across MENA grow by aligning brand, technology, and data to commercial objectives through fixed-scope, milestone-delivered engagements.
Years across both tracks9+
Brands & orgs delivered40+
Sectors served12+
Productized services23
Countries — KSA · Egypt2
Our position
Business development delivered through technology and design — not despite them.
Most studios separate brand from technology. Most consultancies separate strategy from delivery. We built Code & Canvas to collapse those gaps — into a single studio, two specialist tracks, and a shared commercial discipline that makes both more effective.
Enterprise ArchitectureBrand IdentityHealthcare ITDigital TransformationData & AnalyticsTOGAF · CPHIMS · NORA
01WHY CODE & CANVAS
Not a generic studio. Not a consultancy either.
Six things that make our engagements structurally different — not just "we care more".
BD logic in every track
Whether we're building a brand or an architecture, the starting point is always the same: your business goals. We use the Business Motivation Model before any design or tech decision is made.
Dual expertise — one studio
An Enterprise Architect and a Brand Identity Designer as co-founders means technology and brand decisions happen in the same room, aligned from day one.
Deep healthcare domain knowledge
CPHIMS, HIMSS EMRAM, CBAHI, NORA — active credentials, not listed frameworks. Every HC engagement is delivered with clinical workflow context built in from the first call.
MENA-native delivery
Bilingual AR/EN as standard. Vision 2030 and NORA alignment built into architecture. Saudi-specific regulatory context embedded in every technology recommendation.
Milestone-based payment
Payment is tied to deliverables, not time. Files release only on full settlement. This structure protects both sides and keeps every milestone meaningful.
02THE TWO TRACKS
One co-founder per track. Both oriented to BD.
Two specialists, not a generalist studio. Every engagement is led by the right person from day one.
Technology & healthcare
Ahmed M. Bedeer
Enterprise architecture, transformation and data — led by the technical co-founder.
Meet AhmedBrand & design
Mustafa Aboalazm
Brand strategy and visual systems — led by the creative co-founder.
Meet Mustafa03OUR METHODOLOGY
Eight stages. Every engagement.
From discovery to launch, every Code & Canvas engagement follows the same structured process — anchored in the Business Motivation Model and TOGAF ADM. Nothing is built without a business reason.
01
Discovery & Goals
BMM goals mapping — vision, strategies, tactics. Nothing built without a business reason.
BMM goal map
02
Kickoff + Brief
Formal scope confirmation, stakeholder alignment, and engagement brief sign-off.
Signed engagement brief
03
Capability Research
Value stream mapping and capability heatmap — what's broken, missing, or misaligned.
Capability heatmap
04
Strategy & Architecture
TOGAF ADM-grounded target state design. Business-to-Technology Alignment Matrix produced.
Alignment matrix
05–06
Concept → Design & Build
Concepts aligned to strategy, then full production — identity systems, architecture docs, or dashboards.
Concept + production files
07–08
Validation → Launch & Embed
Structured review cycle, client sign-off gate, deployment, handover documentation, and post-launch support.
Sign-off gate + handover packPayment is milestone-based — not time-based. Brand engagements: 50% Kickoff · 25% Strategy Sign-off · 25% Final. Advisory: 50% Kickoff · 50% Final. Files release on full settlement.
READY?
Ready to build something that actually moves the needle?
Book a 30-minute discovery call. We define the scope, confirm the fit, and give you a clear picture of what an engagement looks like — or tell you directly if we're not the right match.